When you come across a story world, a universe that feels so inviting and natural — as if it’s always been there — then you know someone worked very hard to build it.
If you enter that world and feel it truly resonates and speaks to your own experience, someone intentionally built it that way.

That world is for everyone to experience and enjoy — but it is not free to take.

When I first started, ghosts weren’t really “a thing” and you didn't see then often outside of spooky season. That has changed — and honestly, I love that the world is now filled with more kind and whimsical spirits. We need them.

But from the beginning, I didn’t just want to make ghosts.
I wanted to create something that spoke in my own language — something deeply personal.
A universe that would carry meaning, hold space for wonder, and speak directly to the Inner Kid in all of us.

So I created Ghostie World.

A symbolic world full of whimsical spirits with their own quirky naming system.
They come from a different realm, behind the veil, travel through portals —
yet, they’re here all around, if you know where to look.
They bring messages and remind us of all the tiny everyday magic — and the magic we carry within.
They help our inner kid remember what they might have forgotten.

This wasn’t born overnight.
It took years of dreaming, sculpting, writing, and questioning.
Years of studying creative business, branding, storytelling, and intellectual property — just to gain the skills to even begin building something like this.
It also took a lot of difficult questions like:
Who am I? What do I want to contribute to this world?

The combination of elements that make up Ghostie World did not exist.
I searched for each of them individually — following personal threads, intuition and lived experience — and I baked a unique cake from those raw ingredients.
This is not a copy-paste concept. It is a constructed, cultivated, and lived-in universe.

Ghostie World is not a trend.
It’s not “cute ghosts in hats.”
It’s a framework. A story structure. A symbolic system. A worldview. A mission.

When someone takes Ghosties — these little spirit beings — gives them the same kind of visual representation: cute hats, little companions, quirky costumes; names them in the same way; and builds a whimsical universe with stories where they remind us of the small wonders around and within us, and act as messengers for the Inner Child…

They haven’t just been inspired.
They’ve taken the entire core of Ghostie World — a system I’ve built over years.

Changing a few words or details doesn’t change the fact that the core has been taken.
It doesn’t take copying everything — even partial replication of key elements, naming patterns, or symbolic roles can cross the line.

It’s the likeness — the structure, the roles, the feeling, the essence — that defines the boundary.

Even if someone uses different characters or formats, replicating the emotional function, naming logic, or narrative structure of Ghostie World — without meaningful transformation — may still constitute infringement. (It's all protected under intellectual property rights.)

And that’s not something you can just whip up one day.
It’s something you live inside for years.
It’s made of invisible work — the kind most people never see.
Work that doesn’t pay you, but you do it because it is your soul’s work.

So when someone lifts that world as if it were just a cherry on a cake…
…it hurts.
Because for me, it’s the whole cake.
I am that cake. 

For those who honor their own unique voice — you are creating real life magic.
For those who are still searching — it’s never too late to find your own creative spirit.

♡ Your friendly Ghostie maker, Maikki

PS You can find the official legal notice here.